Hello, I'm Abhishek
Senior Marketing Executive, specialising in digital marketing. I work where search, paid media and content meet the numbers that justify them.
What I do
My day job is running digital marketing programmes end to end: planning the channel mix, building the content that earns attention, buying the media that accelerates it, and reporting honestly on what happened. I like campaigns that can be explained in one sentence and defended with one chart.
This site is where I write it down. Partly so I stop repeating myself in meetings, partly because the marketing internet is full of advice nobody has actually run.
Where I spend my time
- Search engine optimisation
- Google & Meta paid media
- Content strategy
- Email & lifecycle marketing
- Marketing analytics & GA4
- Landing page & CRO testing
- Marketing automation
- Brand and social
A short timeline
Sr. Marketing Executive
Leading digital marketing across search, paid and content, and owning the reporting behind it.
Marketing Executive
Ran campaign execution, SEO and performance reporting across multiple product lines.
Digital Marketing Associate
Learned the craft the useful way: building pages, writing ads and reading the data daily.